Employee Loyalty Is Crucial
One of the most critical facets in any industry is having a dedicated and engaged workforce. This is especially important in hospitality because employees are in the business of serving…
Leveraging Artificial Intelligence Technology
Artificial Intelligence is the ability of computers to imitate intelligent human behavior that can include the ability to reason, discover meaning, generalize, or learn from past experience. In hospitality, over…
ReThinking LinkedIn Usage
LinkedIn is a great marketing tool that is often neglected in the B2C sector, despite having 500 million users – and possible consumers – worldwide. In fact, 46% of social…
A Deeper Dive Into Social Media
There are many facets to running good brand social media channels. We outline many of these features here. However, because there is so much that goes into social media management,…
Reality Is Going Virtual
Virtual reality usage is evolving with many industries leveraging it in creative ways. In fact, it is expected that by the end of 2022, the global market for VR technologies…
Location, Location, Location
Choosing the right location to open a new hotel property or restaurant is crucial to success. Once that perfect location has been chosen it must be showcased to the public…
So You Think You’ve Got A Website…
The only thing more critical than having an app is having an excellent website. We know all businesses have websites in 2018. The crucial question we ask is: Is the…
The Importance of Video Marketing
Video content has become a lot more popular as it has become easier to make and share with the world. Apps like Youtube, Vimeo and the now deceased Vine revolutionized…
Staying Ahead of UGC
User Generated Content is content generated by consumers through online social sites. UGC can come in the form of reviews on sites like Yelp and TripAdvisor, and it can come…
Seeking Loyalty
It costs 500% more to acquire new consumers than it does to keep current ones. Harboring a brand that interests consumers enough to want to come back means more money…
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